by Thomas K. McKnight
Find out if your business idea has merit before pursuing it.
by Ed Catmull
Take it from the co-founder of Pixar to know how to foster a creative company culture.
by Malcolm Gladwell
Best-selling author Malcolm Gladwell challenges you to think differently about the obstacles we face in our lives, and the surprising ways the weak can defeat the strong.
5. The 7 Habits of Highly Effective People
by Stephen Covey
Developing these essential habits will help you improve both your personal and professional life.
6. Rework
by David Heinemeier Hansson and Jason Fried
A fresh take on startups, Rework encourages you to think differently about productivity, your work environment, getting exposure for your company, and more.
7. The 7 Day Startup: You Don't Learn Until You Launch
by Dan Norris
No guarantees that you’ll be able to build a small startup in 7 days, but you’ll get some great tips on how to quickly execute tasks like building websites and deciding your business name.
8. Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel with Blake Masters
Challenges you to build something that hasn’t been done before, going from zero to one. These unique businesses won’t have to worry about competition because they are the first in their space.
9. The Innovator’s Dilemma
by Clayton Christensen
Too many businesses focus on doing ‘traditional business’ and don’t spend enough time developing disruptive technology that could re-enliven their business.
by Geoffery A. Moore
Getting new tech products to early adopters is one thing, but getting adoption by mainstream users is different problem. Geoffery Moore creates a guide for industries seeking to conquer larger markets.
11. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
by Michael E. Gerber
A classic for first-time entrepreneurs, Michael explains the pitfall of most small businesses and how to avoid it.
12. The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
by Seth Godin
Seth will help you ask the right questions to decide which “dips” in your business need to be persevered, and when it’s time to quit.
13. Ask
by Ryan Levesque
Knowing what your customers actually want can be a tricky thing to find out. Ryan teaches you his strategy for asking the right questions and how to set up a critical part of your sales funnel.
14. How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life
by Scott Adams
The creator of Dilbert shares how he turned multiples failures into a great career.
by Charles Duhigg
Learn how to use the power of habits and patterns to improve your life, whether it’s to quit that smoking habit or how to leverage habits as powerful advertising tools.
by Guy Kawasaki
Guy brings his tried and true approach to marketing in an entertaining fashion. A guide to help turn your products into something that people love.
17. How to Win Friends and Influence People
by Dale Carnegie
Oldie, but goodie. The essential guide to interacting with people in your everyday life. Learn how to make people like you and how to win them over to your way of thinking.
18. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
by Keith Ferrazzi
This book teaches you how building relationships is more important than “networking.”
19. Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not!
by Robert T. Kiyosaki
This book challenges the mindset that a high income is the way to financial freedom.
20. Outliers: The Story of Success
by Malcolm Gladwell
Examines the cultural influences that contribute to successful people’s achievement.
